ROCHA RANCH
Public Benefits
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01
New 15-Acre Waterfront Park
15 acres of new waterfront parkland for canoeing, fishing, and hiking, adding 15 acres to add parkland. [PR Zone]
02
1000 New Affordable Homes
Help the City quickly meet its RHNA housing quota by cost-effectively approvingly ONE development instead of MANY. This also saves time and money by solving the chronic Pajaro Valley High School traffic jam problem and the “kids walking long distances to school” problem. 50 acres. [R Zone]
03
300 New Residential Homes
Provide high-end single and multi-family residential homes on the waterfront and ocean-view homes on the ridge top overlooking the slough to add 300 more homes on 30 acres. [RM Zone]
04
Rocha Ranch Bottled Water
Bottle Rocha Ranch's best-tasting water on 5 acres to increase City jobs and taxes. [M1 Zone]
05 & 06
New Watsonville Jobs & Taxes
Increase Watsonville jobs & tax base with a light industrial park and mall 50 acres. [C4 and M1]
07
New Commuter Parking Lot
Reduce northbound commuters by moving North County businesses to Watsonville and add a commuter parking lot near the Airport Blvd intersection. 1.4 acres [SU Zone]
08
Reduces Watsonville CO2 Emissions
Annexing 0.3% of county farmland can reduce Watsonville's CO2 emissions by 20,200 Tons/yr.
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Share Financial w/ Ranch owners
Cultivation Practices
Make a Difference Today
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Engage with Ranch Cultivation experts.
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Maintain Organic certification
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UC Davis Department of Agricultural and Resource Economics.Cooperative Extension, University of California Agriculture and Natural Resources,
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SAMPLE COSTS TO PRODUCE AND HARVEST FRESH MARKET ORGANIC STRAWBERRIES
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Central Coast Region - Santa Cruz, Monterey, and San Benito Counties 2022
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ROCHA RANCH
This is a once-in-a-lifetime confluence of events that makes today a perfect time for Rocha Ranch to propose this "mixed-use development". The Ranch is hopeful the voters will see the benefits and vote accordingly which we recommend to be:
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"Yes on S"
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"No on Q & R"